Is generative artificial intelligence (AI) beginning to deliver on its promise in India? This is the question that a
new study by consulting firm EY India dove into. What it found was that while innovation continued at a frenzied pace in 2024, different kinds of organisations are at different stages of adoption and maturity when it comes to GenAI use cases.
Domestic enterprises are taking a cautious approach and carefully evaluating the enterprise-grade functionality and reliability of GenAI.
Meanwhile, digital savvy organisations such as startups and Global Capability Centres (GCCs) are the fast movers, the study identified, with production deployments underway. Even with government impetus and local compute infrastructure being put in place to boost adoption, there remain challenges as organisations run up against a dynamic value versus cost equation.
