The company claims that it has seen growth and upward trends across products in the health and fitness category. It witnessed a 254% increase in the lifestyle and wearables category, a 200% increase in air fryers, a 178% increase in juicers and vegetable cleaners, and a 20% increase in the air purifier category.
Based on the transactional data at Croma, the maximum purchase of juicers and vegetable cleaners was in Ahmedabad, with sales increasing by 269%. In Bangalore, the category of juicers and vegetable cleaners increased by 226%. Similarly, in Chandigarh, more purchases were made in the lifestyle and wearables category, followed by juicers, vegetable cleaners, and air fryers. Chennai noted an increase of 454 % in the juicers and vegetable cleaners category.
Cities in the North, such as Delhi, Ghaziabad, and Gurugram, saw a massive increase in the lifestyle & wearables category, with increases of 225%, 287%, and 269%, respectively. In the south, cities like Hyderabad witnessed a 746 % sales growth in the air fryer category alone. In the west, cities like Mumbai and Thane saw a surge of 216% and 222% in lifestyle and wearables, respectively.