Apple unveils ‘Apple Intelligence’ at WWDC


Apple announced Monday it will incorporate “Apple Intelligence” into its new iPhone, iPad and Mac operating systems.

Apple Intelligence is the personal intelligence system that puts powerful generative models right at the core of your iPhone, iPad and Mac,” Apple executive Craig Federighi said. “It draws on your personal context to give you intelligence that’s most helpful and relevant to you.”

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The announcement of Apple Intelligence came during the annual Worldwide Developers Conference (WWDC) that Apple held Monday. 

The Apple logo on a store in Sydney

The Apple Inc. logo at one of the company’s stores in Sydney, Australia, on Friday, March 18, 2022. The debut of Apple’s latest iPhone brings a change to the way its U.S. customers can purchase the device, a move toward cutting wireless carriers out (Photographer: Brent Lewin/Bloomberg via Getty Images / Getty Images)

The conference has been highly-anticipated by investors and analysts looking to learn more about the tech giant’s AI efforts. Other major tech companies have been unveiling AI offerings of their own in recent months.

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Check back for more updates on this developing story.

Eric Revell contributed to this report.

 

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